“Avengers: Endgame” Will Need To Be A Win for Hollywood

김동수 기자 / 기사승인 : 2019-07-11 17:41:10
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▲ [Photo source : Wikimedia Commons]

[스페셜경제= Dongsu Kim] It’s pretty much expected that the Endgame premier will have record-breaking openings worldwide. It’s the culmination of ten years worth of establishing films after all, spanning the bulky roster of heroes that sits under Marvel’s cinematic universe care.


As Endgame amasses impressive box office numbers, the movie industry is counting on it to potentially shift the tides of mishap that have been continually experienced year-on-year -- this mishap being that the movie industry is in trouble due to the fact that it has been unable to put out enough hit-making movies this year and last year. Data from April 21, as reported by BuzzFeed News, shows that the movie industry has actually been taking crippling hits to their revenue, which is causing what is essentially its “steepest year-on-year decline since 2011”.


April last year was able to hold up with blockbusters like “The Greatest Showman”, “Jumanji: Welcome to the Jungle”, and “Star Wars: The Last Jedi”, “Ready Player One”, “A Quiet Place”, and “Black Panther”. Of all of these, “Black Panther” did most of the heavy lifting.


Compare this with this year’s April, which is more filled with movies that are considered “strong-to-decent” hits but pale in comparison to being a “bona fide sensation”. Throughout these movies, the pattern repeats itself: Marvel has sold more tickets for their movies in the last two years.


A lot of that has to do with the fact that Marvel has an entire horde of adoring fans connected together by the sole need to know what happens to their favorite heroes. Following this projection, Endgame is now seen as the movie that will keep the movie industry from imploding on itself--for this time period at least.


The industry is looking to Endgame to reverse this trend, and already, that gamble is paying off as the movie goes on to break the presales record. In the days that it stays in the theater, the movie industry’s hope is that it either sidles up close enough to produce an equal or, better yet, a higher amount of money than last year’s Infinity War.

韓팬들의 영원한 마블 사랑 '어벤져스: 엔드게임', 역대 대한민국 흥행 순위는?

[스페셜경제= 김동수 기자] 전 세계인의 사랑을 받는 마블 시리즈 '어벤져스: 엔드게임'이 '베테랑'(2015)의 누적 관객 수 1,341만 4,200명을 넘고 역대 대한민국 흥행 5위에 등극했다. '어벤져스: 엔드게임'은 '명량'(2014), '극한직업'(2019), '신과함께-죄와벌'(2017), '국제시장'(2014)에 이은 흥행 기록을 세웠다.

한국 팬들의 마블 사랑은 2008년 '아이언맨'을 시작으로 11년간 계속됐다. 관객들은 영화 속 판타지적인 요소에 자기만의 해석을 덧붙이며 견고한 팬덤을 형성해 나갔다.

특히 이번 작품은 '어벤져스' 시리즈의 대단원을 장식하는 작품이었던 만큼 팬들의 열띤 호응을 얻었고 마블의 인기가 여전하다는 것을 증명해냈다.

[저작권자ⓒ 스페셜경제. 무단전재-재배포 금지]

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